Politically Correct Stereotyping: the Case of Texans

Texans are often presented as self-righteousness, simpleminded, and big-mouthed individualists. Despite this individualist stance, by believing in law and order they are supposed to have their own way of authoritativeness. Operationalizing the love for authority, it is demonstrated empirically that these prevalent stereotypes about Texans are unfounded. There are two reasons for the prevalence of stereotypes about Texans. As part of the US Zeitgeist, stereotypes about Texans are politically correct and, therefore, largely unchallenged. Building identity and pride, these stereotypes are often accepted by the stereotyped. This acceptance creates a persuasive two-edged stereotyping process.